From a demon-hearted Santi to an Egotistic Wurld, here are our picks for songs of the week.
https://itunes.apple.com/us/playlist/songs-of-the-week-05/pl.u-zPyLmGRTZr2jx8V
Tag: Santi
Watch the ultraviolence in Santi’s ‘Sparky’ video
Following the back to back success of ‘Rapid Fire’ Santi’s new single ‘Sparky’ which dropped a few weeks ago, now has a music video and it is spanking hot.
The gray and addictive new track, which was produced by Odunsi The Engine and Le Mav, now gets the visual treatment in the form of a striking, self-directed music video. The video cycles through the loss of someone and the many emotions that come from it: anger, despair, grief and ultimately, in this video, violence.
“‘Sparky’ is a film about consequences and the minds of different people and how small events lead to unexpected results,” Santi tells Crack Magazine.
In his own words:
“I wanted to do more storytelling in visuals because it’s an important medium in which we can bring out various emotions in people. It was also key that we show everyone’s creative ability. From the cast to the styling, to the cinematographers, everyone came together and brought their own essence into it, and that is the beauty of ‘Sparky.’“
Watch Santi’s new music video for “Sparky” below.
VS50 – Santi
Santi is an alternative rapper/singer from Nigeria who combines a blend of different genres of music to produce his own personal unique style. He grew up with a passion for music after he got to hear his father’s old records in his early childhood. Santi dived into acting at the age of ten but fell back to music professionally at the age of 16. In July 2011, he released a mix-tape which got him noticed by the music world. Santino was also the face of the Nokia Campaign in 2012, “Don’t break the beat” alongside rappers like Phenom and Muna. In 2013, the rising artiste released a 13 track EP called the Birth of Santi.
Santi has been recognized as the forerunner for a new generation of Nigerian Music, he has also been recognized both locally and internationally and has had several collaborations with other amazing ground breaking artists.
The creative industry is a sector that encompasses expressions in art and film to fashion and architecture. It is one of the most rapidly growing sectors globally and social media has allowed creators widen the reach of their message. VS50 merits the achievements of futurists that have inspired us through street culture, film and art and pushed our imagination through design and creative content.
Watch the music video for Santi’s Jungle Fever
At a time were cinematography more than ever is as important as the quality of concept in film directing, Lagos based musician Santi takes a different approach to his art style in the video for his latest work Jungle Fever.
In a similar trend to the unorthodox art formats as seen in videos like acid pop styles of Maleek Berry’s Been Calling and Falz Baby Boy which use psychedelic undertones of colors to depict mood, Santi switches up environments and the video is stripped of over saturated generic scenes and emphasizes clearer and cleaner camera with dolly zooms and vertigo effects in an unfamiliar outdoor territory filled with flowers and set against skyscrapers
The video is directed by DemolaTheDirector
VISUAL Radio
Spotlight: Creative Director and Cinematographer DemolatheDirector
The 19 year Cinematographer is behind Odunsi The Engine’s Desire and Santi’s Gangster Fear
Visual Magazine 
You must be logged in to post a comment.